Because of this:

I’m currently either buried into this book or at work wishing I was reading this.  If you don’t have it yet, why are you here?  Go get it.  Read it.  You’ll thank me later.

Oh, and did you notice the pages at the top?  I’m so excited I finally figured out how to add those!  Please take a look and tell me what you think.  (If you feel so inclined.)